About Us

About Iconic VM

At Iconic VM, we craft strategic visual merchandising solutions that turn retail spaces into immersive brand experiences. Founded by Imran Sarwaiya, a specialist with over 15 years in the industry, we offer end-to-end services, from concept design to fabrication and installation. Our work combines creative storytelling with data-driven retail insights to increase foot traffic and enhance product visibility.

Based in Mumbai, we serve brands across fashion, lifestyle, and luxury segments, delivering impactful window displays, store interiors, and exhibitions that drive engagement, enhance shopper experience, and deliver real commercial results.

Our Vision

Iconic VM stands as a beacon of creativity, transforming ordinary spaces into extraordinary experiences. With a rich history of collaborating with high-profile clients, including Splash Dubai, exhibitions in Africa, and renowned brands such as GUESS, BEBE, CENTRAL, and LOVE GENERATION, we bring a wealth of expertise to every project.

What Sets Us Apart

Our expertise lies in turn-key solutions for retail displays, product branding, 3D prop making, exhibition displays, art installations, signage designing, set designing, and tailored solutions that cater to unique client needs. We pride ourselves not only on idealisation but also on executing precise designs on-site, ensuring the success of every project we undertake.

Founder's Profile

Imran Sarwaiya is a visual merchandising specialist with over 15 years of hands-on experience designing impactful retail experiences for leading Indian and global brands.

A graduate of the National Institute of Fashion Technology (NIFT), Mumbai, he has mastered the art of blending creative storytelling with strategic brand positioning.

His portfolio spans luxury fashion, jewelry, lifestyle, and high-street retail, including high-visibility projects for GUESS, Bebe, Splash Dubai, exhibition South Africa and other major names. Known for precision detailing, trend forecasting, and consumer-centric layouts, Imran has consistently delivered visual concepts that increase footfall and drive sales.

Our Approach

At Iconic VM, we design retail spaces to maximise product visibility and customer engagement. We start by analysing your brand identity, target audience, and sales goals. Our process applies proven retail design methods, strategic product placement, effective lighting, colour psychology, and traffic flow planning, to influence buying decisions. Every element is built for measurable impact, from attracting footfall to increasing conversions.

Join Us in Creativity

Embark on a trans formative journey where your vision is meticulously crafted into reality. Collaborate with Iconic VM for unparalleled creativity, precision, and dedication to excellence.