Welcome to Iconic VM
About Us
ICONIC VM Shape your space
At Iconic VM, we craft strategic visual merchandising solutions that turn retail spaces into immersive brand experiences. Founded by Imran Sarwaiya, a specialist with over 15 years in the industry, we offer end-to-end services, from concept design to fabrication and installation. Our work combines creative storytelling with data-driven retail insights to increase foot traffic and enhance product visibility.
Based in Mumbai, we serve brands across fashion, lifestyle, and luxury segments, delivering impactful window displays, store interiors, and exhibitions that drive engagement, enhance shopper experience, and deliver real commercial results.
Our Founder - Imran Sarwaiya
Imran Sarwaiya is a visual merchandising specialist with over 15 years of hands-on experience designing impactful retail experiences for leading Indian and global brands.
A graduate of the National Institute of Fashion Technology (NIFT), Mumbai, he has mastered the art of blending creative storytelling with strategic brand positioning.
His portfolio spans luxury fashion, jewelry, lifestyle, and high-street retail, including high-visibility projects for GUESS, Bebe, Splash Dubai, exhibition South Africa and other major names. Known for precision detailing, trend forecasting, and consumer-centric layouts, Imran has consistently delivered visual concepts that increase footfall and drive sales.
In 2022, he founded Iconic VM in Mumbai to offer end-to-end visual merchandising solutions, from store interiors and brand development to exhibition design, backed by a deep understanding of retail psychology and market trends.
Our Approach
At Iconic VM, we design retail spaces to maximise product visibility and customer engagement. We start by analysing your brand identity, target audience, and sales goals. Our process applies proven retail design methods, strategic product placement, effective lighting, colour psychology, and traffic flow planning, to influence buying decisions. Every element is built for measurable impact, from attracting footfall to increasing conversions.
Our Services
- Visual Merchandising
- Instore Branding
- Signage Solutions
- Indoor/Outdoor Branding
- Exhibition stall design & Fabrication
- Jewelry Display Props
- Window installation
- Season changeover
- Retail store interiors
Let's Collaborate
Your space is more than four walls; it’s a stage for your brand’s story. At Iconic VM, we merge creativity with strategy to craft designs that not only look exceptional but also influence customer behavior.
From retail chains to boutique brands, we deliver visual experiences that boost engagement, footfall, and sales. Let’s work together to make your space truly iconic.
Our Work
Iconic Visual Merchandising Shape Your Space
Let’s Talk!
Get in touch with us using the enquiry form or contact details below.